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Introducing... WITCH & FAMOUS

The boss-witch slumber party that will show you exactly how to build an iconic online brand that no one else can replicate 

Imagine a glittery, giggly, and seriously strategic coven of witches bringing to life their biggest, boldest, most abundant and influential selves. 

Giving each other radical permission to be admired, listened to, and KNOWN for their unique brilliance. Giving themselves permission to fully claim the star-studded fandom of their teenage dreams.

Welcome to the seductive world of glamor magick where we cultivate an authentic radiance that inspires, elevates, and draws people into our world. 

Here we steer clear of rigid ideas of what it means to be a “professional” or “expert” online and instead foster the alluring richness people can’t find anywhere else – YOUR ESSENCE.

Where we refuse to project our innate magick onto other creators on the internet, and claim OUR OWN inherent worthiness, bigness, glittery uniqueness, and power. 

We’re over bro marketing strategies preaching worn-out “ways to grow an audience”. We’re obsessed with showing up free, uninhibited, and innately worthy of selling.  

Witch and Famous isn’t your ordinary marketing course. It’s an initiation into the mysteries of influence, magnetism, and radical authenticity. 

Where we nurture your unique fame blueprint, unearth your distinctive (and dazzling!) aesthetic, and help you go from whispy internet wallflower to magnetic online icon. 

In Witch and Famous we cultivate the practical skills AND energetics of marketing so that this becomes *possible*:  

  • Your lifelong fears of visibility vanish 
  • Your digital audience flourishes with new devoted fans who can’t get enough of what you post
  • Your follower count and engagement go way up (by hundreds or even thousands)
  • Your online community expands into a dream client heaven
  • Your 1:1 sessions get BOOKED (sometimes months in advance)
  • Your products consistently sell out because customers love buying from YOU, specifically 
  • Your social media feels like your very own magical temple you genuinely love stepping into
  • Your instagram feed becomes an altar to grand your vision + mission 
  • You finally build an online community who loves everything you post, share, and create
  • Your bank account is subject to regular influx in a way that feels good and easy
  • You receive countless messages from folks telling you how much your words have changed their lives
  • You become a household name in your industry + claim niche internet micro celeb status 
  • Your biz blossoms from a hobby into a full-blown career
I'M READY FOR WITCH & FAMOUS

“This is the best investment I’ve ever made in my business.”

–Bianca Collier

“I’m just so grateful for how easy and joyful online growth feels! I’ve always dreamed of having the impact and audience and influence and FAME I have right now.”

–Frankie Simmons

Are you ready to turn ambivalence into AMBITION?

Are you ready to step into the portal to BOSSING UP?

I know WITCH & FAMOUS is for me, take me to payment!
  • The idea of getting visible keeps you frozen with fear, but you’re ready to melt away your inhibitions and TAKE UP SPACE 
  • You want to be known and celebrated for your brilliance, to be your fullest unabashed self online, and to make real MONEY doing so–but you’re continually haunted by fears of judgment and rejection
  • You KNOW you have something powerful to share but feel like every time you post your content feels too watered down, too constricted by “rules” you’re subconsciously following, and ends up falling flat in the algorithm to an audience of…crickets
  • You have visions of taking center stage, emitting audacious main character energy, and creating a mf VIBE on social but feel overwhelmed without a concise strategy or a crystalline message
  • Your content creation feels disjointed and confusing but you’re READY to let the content GLITTER from your heart onto your instagram feed effortlessly 
  • You’re here to stand out from the crowd, to become one of the ICONS people love to follow and work with, but you’re struggling to get noticed and stuck feeling like just you’re another witch in a saturated market 
  • You’re endlessly screaming into the internet void, creating content that no one sees or engages with, gulping down advice from business “experts” left and right, and STILL not selling–period.
  • You dream of being BIG but can’t seem to go beyond being a hidden gem on the internet (emphasis on *hidden*)

What if there was a way to have cultivate better results in your business without having 10k followers, without annoying your audience, and without being inauthentic and cringey on the internet?

 

What if gaining recognition had nothing to do with copying someone who’s “made it”, obsessing over arbitrary “rules”, chasing the algorithm, vanity metrics, or regurgitating your fav influencer’s style…and everything to do with steeping yourself fully in your uniqueness and flaunting the multifaceted messiness you’ve already got?

Let me let you in on a little secret…

 

Fame is a frequency–not a formula–generated by your fullest expression of YOU

 

Without needing to be perfect and without pretending to be someone you’re not.

When you’re able to get *crystal clear* on your frequency, wrap it up in an electrifying message that cuts straight to the heart of your soul-mate clients, and embody that essence everywhere you show up…

Influence becomes inevitable!

If you want more:

  • Likes, comments, follows, and actual EYES on everything you post
  • Dream clients stumbling on and falling in love with your content
  • Engagement, buzz, and ALIVENESS on your instagram
  • Subscribers enthusiastically responding to the emails you send
  • Press features, podcast invitations, and sponsorship opportunities knocking on your door
  • Strangers reaching out of the internet ethers to work with you
  • Sales, bookings, and sold-out programs

…then WITCH & FAMOUS is for you. 

It’s time to ditch that witchy cloak of obscurity and start radiating your iconic magick online. 

 

Witch and Famous will teach you everything you need to create a brand that feels like a true expression of your heart + soul and have you sprinkling your mesmerizing uniqueness across the internet like pixie dust. 

 

5 months. 3 definitive phases of growth that will catapult you into the influential mystic you came here to be.

PHASE 1: CRAFTING AN ICONIC PERSONA

Your rise to stardom begins with you envisioning and claiming how big you’re willing to get. 

Module 1 is all about deciding and attuning to the frequency of your next-level self.

If you don’t know what makes you unique, it’s going to feel hard to stand out and make an impact… 

Module 2 will activate your unique expression through the 12 archetype framework. 

Your archetypes will serve as your marketing guideposts, and show you exactly how to communicate your value in a way that stands out from your competition. 

Recognition starts with a magnetic trademark message.

Module 3 will help you get crystal clear on who you are, what you do, and who you’re here to serve in a way that comes straight from your heart and soul. 

Without a scripted template that’s copied and pasted from another witch’s bio. A signature message unlike anyone else’s that defines your mission, your values, and connects you with your people.

Go from feeling meh about your brand aesthetic to having enchanting visuals you’re proud of and in love with.

Module 4 will teach you how to channel your frequency into a captivating and distinguishable brand VIBE + aesthetic.

Leave the basic b*tch Canva templates behind, and break free from the cliched purple and galactic gold “witch” aesthetic to create a seductive style that captures your unique artistry and oozes with authenticity. So people can recognize, resonate with, and remember exactly who tf you are. 

PHASE 2: BECOMING A VISIBILITY VIXEN

Having a powerful message and presence isn't enough. You also need to get that message OUT into the world where it can be SEEN by your dream community.

Here we’ll demystify what makes up a marketing “strategy” by creating a personalized map for you to attract aligned clients all throughout the internet ecosystem.

Module 5 is your immersion in spellbinding social media–where you’ll learn how to grow your following organically and enjoy showing up to sell and engage with your people.

Get confident AF with content creation and learn exactly what to post to create buzz  and catalyze VIRAL influence.

Where you’ll learn how to connect with your audience through your signature archetypes and level up your game with a relatable and riveting personality that magnetizes more dreamy clients + community members folks into your digital sphere. If you’re ready to build an online presence filled with YOUR people (your biggest cheerleaders)….and If you’re ready to build a CULT following around your brand (at any follower count) … this is the module for you! 

Module 6 is where we work through all of those middle school unpopular kid fears that keep you from showing up fully and stepping into radical visibility online.  It’s our Visibility Shadow work section where you’ll release the fears around rejection and step into your unapologetic VISIONARY era - because the dedication to your vision, your mission, and your AUTHENTICITY will outshine any fear around ruffling feathers, being disliked, getting “canceled” or making waves online.

PHASE 3: SELLING LIKE A SIREN

In order to be abundantly compensated for your magick, you need to provide a clear business service–a service whose benefits and terms you communicate through an offer.

Making an offer is an art. Especially if you want to do it without the ick, and with the sacred intention of empowering someone to invest in themselves through you.

Module 7 will show you exactly how to craft an irresistible offer that’ll have your soul mate clients screaming “HOLY F*CK I HAVE TO WORK WITH YOU”

Learn to promote substantive offers that solve real problems and transform your people’s lives in captivating and crystal clear terms.

Module 8 will teach you how to use sales as a portal to invite dream customers into your world and get them to want to pay you.

Dissolve your guilt around being generously compensated for your work and learn to sell with seduction while also being full of integrity, consent, and self-assurance.

Module 9: “BECOMING THE EMBODIMENT”

Where you’ll learn how to be a living vessel for your mission, message, and all the magic that comes through you. 

Becoming an influencer means being "influential." And the most influential thing about you isn’t what you teach or who you SAY you are, but what you embody. This class will get you to radically own your boss-witch level leadership in real-time so you can transmit your power and receive all the attention that comes with it. 
End result: Influence stops being something you’re trying to get, and becomes what’s already inside of you.

BONUS MODULES: Marketing off the Team

Module 6 will make email marketing your new favorite (and lucrative) hobby.

This is where you’ll learn how to grow your email list, foster connection with your community on your own turf, and sell directly to those who cherish hearing from you. By the end of this module, you’ll be sending newsletters that feel like gifts in your dream client’s inbox and that quickly become their favorite emails to open. 

Module 7 teaches you EVERYTHING you need to know about SEO so you can market in your literal sleep.

Save time, effort, and money finding clients by showing up for those already looking for you (by getting to the tippy top of their search results). Boost your SEO game and you’ll be selling around the clock in the least salesy way possible.

Module 8 will uplevel your PR and help you land the podcast invites and press features of your dreams.

Learn how to package up your brand story to gain traction, credibility, and boost exposure in your niche industry (and beyond). So you can become that witch everyone’s dying to interview and collab with.

Module 9 will have you casting sales spells with word-of-mouth magick.

Learn how to spread the word about your services IRL in all the places your people hang out at (including those you wouldn’t think of). A little lip service goes a long way–get right with referrals and you’ll reap the benefits of the most tried and true marketing channel there is.

In addition to all the practical marketing genius you’ll learn in these modules, Witch and Famous will also help you:

  • get comfortable taking up space being big and vulnerable so you can put yourself out there with courage and conviction

  • dissolve your fears of haters and doubters so you can move past rejection sensitivity

  • release people pleasing patterns that keep you from showing up authentically online and IRL

  • claim your boldest visions alongside an inspiring and supportive community of like-spirited witches casting group success spells

“Our brand has evolved and expanded from séance hosts to truly celebrity occultists with feature articles on Yahoo News, Cosmopolitan, interviews on Coast to Coast and conversations with some of the biggest names in our industry.”

The Eckharts

Witch and Famous is a high-level marketing TRANSMISSION that’s inspiring and easy to understand no matter what stage of business growth you’re in. 

An alchemical journey that takes you from imposter syndrome to ICON STATUS (regardless of follower count) .

From hiding in the murky shadows to being out in the fearless open, Witch and Famous will have you creating archetypally activated content that makes waves through the algorithm, sets you up with everything you need to become *the* witch in your niche…

So you can start selling WITH strategy and WITHOUT insecurity or shame.

So you can create a brand aesthetic that’s unapologetically alluring, sincere, and feels like HOME for you and your people.

So you can release every story you’ve ever been told about why you can’t have a glamorous biz being your messy, glorious self and start showing up in full force on your highest possible, most authentic  timeline. 

"I've (quietly, discretely) grown SO MANY ROOTS during this course. It's all been watering my soil. You've gotten me inching closer and closer to my true self."

Tracy Konane

"I have become less afraid of showing up as I am…although that doesn't seem like much, for me it's the whole world. I was petrified and now I'm not. On top of this - my follower count has gone up and my engagement rate has gone way up too!"

Kim Watson

I'm your guide, Captolia

 

I’m a marketing witch and brand enchantress carrying a decade’s worth of experience transforming baby biz witches into sought after niche industry starlets with vibrant customer covens + engaged online communities.

At 26 years old, I was already the go-to digital strategist for one of the largest digital marketing agencies in New Mexico, and by 27 had outranked that agency and began carving my own path as a successful, magical marketing coach.

I love serving talented witches who are growing real magical practices and claiming their rightful place as business owners. 

I believe witch work is real work, that you bring unquestionable value to the world, and I’m grateful to have the honor of offering MY magical services to you.

 "I've gained almost 600 new followers! I feel inspired and enchanted by my own brand and where it’s going. I feel so much more clear about what I’m sharing. My sales have increased at least 40%! Way more engagement on my posts! Showing up in my  brand feels so much more magical and authentically me. Content flows through me a lot more effortlessly too.”

Megan Donley

“Our brand has evolved and expanded from séance hosts to truly celebrity occultists with feature articles on Yahoo News, Cosmopolitan, interviews on Coast to Coast and conversations with some of the biggest names in our industry.”

The Eckharts

“My social media presence has COMPLETELY changed! I went from dreading posting to creating content regularly. I’ve have had multiple posts go viral, with my most viewed reel at 626,000 views and climbing…On Instagram I’ve gone from 400 followers to over 12k! I’ve seen an increase of 858% in customers finding my website via Instagram and a 33% increase in overall sales.”

Alexa Branco, The Brujas Tomb

 "I have gained 4000 followers on Instagram since working with Captolia, I have a strong group of core clients that always repurchase and are interested in being in my world no matter what I launch. My engagement and reach has skyrocketed…I have made 35k in the last 4.5 months including a 10k launch, two 10k months, and two months where my single sessions were FULLY BOOKED. Right now my readings are booked over a month in advance. It's the first time in my life where I feel financially free."

Angelica S. Cresci

"Every day I get messages telling me that my words have changed new people’s lives. Social media is more natural, easy, and fun than ever AND happens to be growing faster than I ever thought possible! I went from 0-260,000 followers on TikTok and 1,000-11,500 on Instagram (and growing by the minute, will probably be WAY bigger than that by the time these words get published anywhere, tbh).”

Frankie Simmons

If you’re over telling yourself “you just need to try harder”, or believing “it’s just never going to work for you”...

If you’re tired of wasting your precious time creating content that seems to get you ~nowhere~…

If you’re sick of teetering back and forth between 27 different business experts all giving mixed advice that has yet to give you results…

If you’re done watering yourself down and feeling constricted by all the rigid marketing “rules”...

If you’re ready to… 

  • Receive recognition and stop hiding behind obscurity… 
  • Rise up to claim your unique fame frequency and feed your hunger for inimitable influence…
  • Shine your iconic brilliance so bright the world can’t get enough of you…

The Witch and Famous doors are open for YOU.

The portal to bossing up is OPEN! 

 

We begin (insert date).

[join now]

In Witch and Famous we cultivate the practical skills AND energetics of marketing so that this becomes *possible*:  

  • Your lifelong fears of visibility vanish 
  • Your digital audience flourishes with new devoted fans who can’t get enough of what you post
  • Your follower count and engagement go way up (by hundreds or even thousands)
  • Your online community expands into a dream client heaven
  • Your 1:1 sessions get BOOKED (sometimes months in advance)
  • Your products consistently sell out because customers love buying from YOU, specifically 
  • Your social media feels like your very own magical temple you genuinely love stepping into
  • Your instagram feed becomes an altar to grand your vision + mission 
  • You finally build an online community who loves everything you post, share, and create
  • Your bank account is subject to regular influx in a way that feels good and easy
  • You receive countless messages from folks telling you how much your words have changed their lives
  • You become a household name in your industry + claim niche internet micro celeb status 
  • Your biz blossoms from a hobby into a full-blown career

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